"Everything is possible to him who believes." Mark 9:23

Monday, November 12, 2012

Go Easy on the Pride

In the world of public relations and the new use of social media, it is important to stay on top of your game. Scott Stratten, a speaker and social media marketing expert, talked about his top seven rules on using social media. Stratten told attendees of a conference, "Social media is not about being everywhere. You just have to be great where you are."  Stratten gave seven tips on how to "not suck at social media."

Here are the seven tips. You can go to the website to read the full descriptions.
  1. Gluttony
  2. Pride
  3. Sloth
  4. Greed
  5. Lust
  6. Envy
  7. Wrath
The tip that stood out to me the most was number two, pride. Stratten talks about posing questions on social media such as "What's your favorite product of ours?" This is not the right way to engage the audience. Companies shouldn't make their social media pages personal; it should be about the consumers. Also, organizations shouldn't just allow positive comments. Constructive criticism on social media sites is an excellent indicator of the organization's receptiveness to make things better. 

I believe that what Stratten said was very true. Organizations need to be able to show that they have imperfections, but are willing to improve. Boasting too much about your own company makes the organization look full of themselves and untrustworthy. If the company is the only person on social media raving about the great products or services, that is saying something. If the products or services of a company are well received and liked, then people will be talking positively about those services. Having pride in your organization is a great quality to have; however having too much pride can cause people to talk negatively about the organization. Asking people which of your products is their favorite is not a good way to engage consumers. People will see that question and react in the wrong way, which will create the wrong kind of image for your organization. 

So just remember, have pride in your products or service, but don't boast about it obnoxiously. 


  1. I completely agree with this! People who are too full of themselves can be obnoxious, and the same goes for companies. Grant it the personality of some companies does lean to the cocky side, but this is not how all companies should act. I also like point number one; gluttony. People are companies who post way too much are annoying and I usually end up unfriending/unfollowing them. Good post!

  2. I think this post is perfect.
    After doing research for my paper, I have realized that the best social media sites just act like a friend. They aren't constantly pushing out company content, but rather posting things that are slightly irrelevant to the company itself, but something the customers might be interested in.
    Great post!