Here are the seven tips. You can go to the website to read the full descriptions.
The tip that stood out to me the most was number two, pride. Stratten talks about posing questions on social media such as "What's your favorite product of ours?" This is not the right way to engage the audience. Companies shouldn't make their social media pages personal; it should be about the consumers. Also, organizations shouldn't just allow positive comments. Constructive criticism on social media sites is an excellent indicator of the organization's receptiveness to make things better.
I believe that what Stratten said was very true. Organizations need to be able to show that they have imperfections, but are willing to improve. Boasting too much about your own company makes the organization look full of themselves and untrustworthy. If the company is the only person on social media raving about the great products or services, that is saying something. If the products or services of a company are well received and liked, then people will be talking positively about those services. Having pride in your organization is a great quality to have; however having too much pride can cause people to talk negatively about the organization. Asking people which of your products is their favorite is not a good way to engage consumers. People will see that question and react in the wrong way, which will create the wrong kind of image for your organization.
So just remember, have pride in your products or service, but don't boast about it obnoxiously.