Ohio Northern University prides itself in the field of academics, athletics and student involvement. ONU works hard to keep a positive and clean image among other private universities and stakeholders of the institution. I know for a fact that if an older alum or even the Marketing and Communications Department saw this, people would become upset.
This Twitter account reflects on not only the institution, but the students who go here. If a prospective student were to see this Twitter account, they would probably think first of all what the heck was that all about and secondly, what is the deal with the "Black Swan?" These swans were put into place to keep the Canadian Geese from over populating and making a home here on campus. That hasn't really been kept true to form, but the swans do help with over population. These swans are very territorial and do protect their nests. They were not put on this campus to scare students or chase them. In recent years, there have been attacks by students upon the helpless birds.
If I were in the Marketing and Communications Department at Ohio Northern, I would do some research. I would find out who was behind the Twitter account for the ONU BlackSwan, (also the Ada Goggles accont). I would then even post on ONU's Twitter account interesting and positive facts about the black swans. Once I did my research and found out who was behind the account, I would as them to clean up their Twitter account. I think it is funny that some individual has given a personality and voice to the famous black swans; however, the language and Tweets need to be cleaned up and user friendly. ONU has the ability and means necessary to turn this bad PR Twitter account into a positive PR tool.