|Photo is courtesy of Techno Buffalo|
1. Make sure your executives are well trained- even if your product is a killer
2. Numbers remain powerful
3. Pay attention to sound bites
4. Show, don't tell
5. Maintain realistic expectations
The fourth lesson stood out to me the most. I am a very visual person, and I believe much of my generation are visual learners. Older generations are geared towards numbers and facts, whereas the Millennials are more interested in seeing the progress or changes through pictures. During the iPhone 5 reveal, Phil Schiller, Apple's marketing chief, showed off the phone itself and the various new features. PR Daily used the example of the fantastic new pictures the iPhone 5 will take. It was better for Schiller to show pictures actually taken with the phone rather than say that the phone will have 28 megapixels.
Altogether, these five lessons could be very useful to any public relations professional. The lessons are short and to the point. No fluff, nothing special or fancy; just five lessons learned from Apple's over-hyped iPhone 5 reveal.