1. Engagement is the first step in building a relationship between your customers and your brand.
2. Customer engagement helps promote and protect your brand.
3. Customer engagement can make your products better.
Although the meaning of engagement has changed over time, engagement is still all about relationships. A organization's relationships are what will make it stand out from everyone else. Paine also says that engagement can help show whether or not your organization is creating dialog, or just yelling at your audience.
|Courtesy of amazon.com|