|Photo is courtesy of usnews.com|
On any given Sunday afternoon, Americans can be found watching football games and getting jobs done around the house. On this particular Sunday afternoon, there were seven NFL football games being played, as well as coverage of the space shuttle, Endeavour, as it made its way toward the Los Angeles museum. There was no organized network broadcast in the U.S.; however, organizers of the jump said that more than 40 television stations in 50 countries carried the live feed of the jump. Nearly 30 cameras recorded Baumgartner's stunt, according to AP mobile. On of the largest media coverage impacts was found on the Internet. YouTube had over 8 million simultaneous views at the peak of the live stream, according to YouTube officials.
|This photo is courtesy of|
Felix Baumgartner's jump was privately funded by Red Bull. There were no advertisements, no previous news conferences, no traditional medai and NASA had nothing to do with it. The initial jump was schedule for October 9 but was delayed due to high winds. Previous to the first scheduled jump and the second jump, Red Bull's Facebook page posted pictures and statuses talking about the "Stratos Mission." Besides the few pictures and status updates, Red Bull continued to advertise their brand and images on their Facebook page. Post-jump pictures were displayed and another of the pictures posted received 277,00 likes, 13,000 shares and 5,000 comments. Red Bull also had a live stream link on their Facebook page.
The amount of coverage this story generated through the Internet was phenomenal. By using the Internet Red Bull and Baumgartner was able to reach millions of people and receive real-time feedback. I believe that we are taught, as young and aspiring PR professionals, that we need to set the scene and push the news out about our company or event. Baumgartner and Red Bull treated this record-breaking jump just as any typical day. The response from followers world wide was unbelievable and surely had to have broken some kind of social media record.
Sunday, October 14, 2012- what a day.